7 Ways Digital Signage Can Help Your Business in 2023
Since its inception, digital signage has helped countless businesses attract new customers, improve communication with visitors and staff, display important information, increase conversions, and enhance the overall customer experience.
And since the pandemic introduced the concept of more personal space in the name of public safety, digital signage is more important than ever for public-facing businesses of all kinds.
At Lighthouse Technology Solutions, we help business owners find and implement cost-effective tech systems designed to enhance their operations.
If you’ve been considering digital signage, read on to learn how it can enhance your business in 2023 and beyond!
1. Provide Contactless Communication With LED Screens
It’s always been important for businesses to communicate effectively and efficiently with their customers. The pandemic only reinforced how humans should interact publicly: with safety and effective communication of paramount concern.
Some people, such as those with autoimmune diseases, will always be wary about visiting locations where close contact is likely, so having contactless communication via digital signage helps instill confidence in the minds of your visitors.
That’s where digital signage comes in, allowing your business to communicate with customers, clients, staff, and guests as efficiently as possible while keeping contact to a minimum. It helps you get important information in front of the eyeballs that need to see it most in just a matter of minutes.
Since you can pre-program displays, you can set your messaging on autopilot throughout the day. And because updating displays requires just minutes, you can disseminate critical information throughout your business in a timely fashion.
Imagine using digital signage in your business to:
● Communicate important, timely information with guests and staff to increase safety at your location.
● Reinforce your branding by displaying custom content that aligns with your business goals.
● Improve staff performance by increasing employee engagement and simplifying company-wide communication.
2. Entertain Customers & Guests With Branded Content
For customers and guests, wait time is one of the most annoying things about visiting any business. Whether that means hanging out in a waiting room for an appointment or waiting in line to speak with a staff member, no one loves a long wait.
If your business requires guests to wait in line for service, digital signage can allow you to entertain those guests with all sorts of custom content.
Your Brand Story
Consumers want to know who they’re doing business with and how you align with their values and agenda. Digital signage allows you to communicate that info on autopilot!
Share your history or a behind-the-scenes peek at your team with your customers.
Custom TV Feeds
You can turn on a regular TV in your waiting area, but that does nothing to reinforce your brand or strengthen relationships with your patrons.
Why not create custom content that helps increase customer engagement with your business?!
Social Streams
If you’re on social media, share content from your social streams and posts from your followers to keep your audience updated on what’s going on with your business.
Promotions & Ads
If you’re running a promotion, want to push new products, or are having a sale, use your digital signage to increase awareness and sales.
Studies have found that when used to display entertainment and queue management information, digital signage can reduce customers’ perceived wait time by up to 35%.
(While long queue lines are generally a good problem, customers are likely to take their business elsewhere if they feel your wait times are excessive.)
3. Use Screens to Create a New Ad Revenue Stream
Using digital signage is an excellent way to advertise your services and products. But beyond its advertising applications for your business, it can also bring you a new revenue stream through paid advertising for other companies.
You can sell ad space to non-competing companies that offer services and products that align with your target audience’s values and goals.
You can structure ad pricing based on foot traffic, so if you have peak hours, you can charge a premium for ads that run during those times of the day.
You’ll help another business increase awareness of its offerings while adding to your bottom line. Win-win!
4. Utilize Multiple Channels to Get Information Out
If you have ever used pamphlets, neon signs, posters, or banners, they can be great promotional materials, but the biggest issue that comes with them is you can't change them. Once the information is printed, there is only a chance of improving or altering them with extra costs.
Investing in digital signage, whether for a menu, names of items, infographics, or a logo, simplifies the process. Most programs only require a few clicks to change any mistakes or alter the information to streamline your business needs.
In addition, if you are using traditional signage boards, when it comes to traditional signage, you can only use them once as opposed to digital options that can be altered as much as needed.
5. Put More Money in Your Pocket for Reinvestment
When you consider traditional communication methods for marketing anything, digital signage may be more of an investment initially than conventional methods. But because of its versatility, it can pay for itself in promoting your services and products for your business in a flexible way that offers variety and doesn't require repeatedly purchasing new materials to print your information.
Images can be applied quickly with just a few clicks using the digital signage software's content management system. And outdoor displays are ideal for standing out if you have a lower budget for long-term marketing goals.
In addition, having the information readily available, whether a menu or sign, helps reduce the pressure on employees because the consumers can get the details more immediately, reducing their irritation and resulting in higher loyalty and satisfaction levels.
All of this equals more money in your pocket each month because the digital signage will allow you to make improvements and adjustments as needed to help promote your business, keeping your customers more informed and happier.
6. Promote Sponsorships & Build Alliances
Most companies understand that collaborating with other businesses or sponsoring a cause can offer mutual benefits, such as boosting sales income and publicity. Digital signage is perfect for showing off your partnerships and alliances with other companies, brands, and causes.
Bonus: Other businesses may be more willing to work with you knowing that you’re a loud and proud partner!
7. Gather & Collect Information With Interactive Content
Traditional signage, like billboards, offers only one-sided communication, while digital options can target specific customers. You can even use questionnaires and surveys in your digital signage content to help collect data and optimize advertising!
The data can help you understand what customers desire, so you can enhance your products or services to align with the consumer's needs.
Industries That Benefit From Digital Signage Solutions
Digital signage technology could be key in boosting your business, making it more streamlined and powerful.
If you fall into one of these industries, it’s time to invest in more digital signage!
TV & Radio Stations
TV and radio help the world stay informed about current events. Use digital signage to remind people about upcoming shows, broadcasts, and information on how to tune in for the event.
Crisp screens can also display videos and graphics for voting maps, weather reports, or sources from social media to support the station's messaging.
Entertainment Venues
All different facets of entertainment venues use digital signage for various purposes, from information stations about upcoming events to mega screens for announcing movies and theme park rides.
Digital signs are not only entertaining – they’re an efficient way to keep passersby updated on your showcased features.
Restaurants
Restaurants can use digital signage to display menu items and feature current specials. Customers appreciate being aware of operating hours and having access to important details like nutritional information.
You can even display updates from your social media profiles as an easier and simplified way to connect with consumers on their preferred platforms before they leave, ensuring they’ll remember your spot long after the meal is over.
Healthcare Facilities
Hospitals, clinics, and other healthcare facilities can use digital signage inside waiting rooms to help clients relax before their appointments. Show movies or broadcasts in between announcements to pass the time and create a more welcoming experience.
Digital signage at healthcare facilities can also enhance board meetings or conference calls and support employee communication, collaboration, and training for a streamlined experience.
Retail Providers
Online purchases are at an all-time high, and it directly affects brick-and-mortar businesses, making it more of a challenge to get individuals to shop in physical locations.
Digital signage helps support brands by making it easier to announce events or deals or send messages throughout the day, enhancing customer shopping experiences while effectively advertising featured products.
Ready to Discuss Your Digital Signage Options?
At Lighthouse Technology Solutions, we’re a one-stop shop for digital signage solutions. If you’ve been considering digital signage for your commercial business, get in touch with us so we can help you find the right solutions for your unique needs.
To learn more about our services and how we can help you, give us a call at 612-345-9177, request a free quote, or send us a message for more information.